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Title details for Volkswagen Beetle by Richard Copping - Available

Volkswagen Beetle

by Richard Copping
ebook
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Few cars have achieved the iconic status of Volkswagen's classic and much-loved Beetle – yet its origins are intertwined with the dark days of Nazism. This book looks at those origins, at the marque's initial post-war rescue by the British and the effect of early VW Director General Heinz Nordhoff's forward-looking desire to perfect one model rather than spread the company's talent over a range of designs, at the impact of radical-minded advertising campaigns and at the Beetle's never-to-be-beaten production record for a single model of nearly 22 million cars. Bringing the reader right up to the present day, marque expert Richard A. Copping recounts the Beetle's story in a lively and authoritative manner guaranteed to delight devotee and casual browser alike.
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Series: Shire Library Publisher: Bloomsbury Publishing

OverDrive Read

  • ISBN: 9781784420208
  • Release date: September 9, 2014

EPUB ebook

  • ISBN: 9781784420208
  • File size: 20718 KB
  • Release date: September 9, 2014

Formats

OverDrive Read
EPUB ebook

subjects

Transportation Nonfiction

Languages

English

Few cars have achieved the iconic status of Volkswagen's classic and much-loved Beetle – yet its origins are intertwined with the dark days of Nazism. This book looks at those origins, at the marque's initial post-war rescue by the British and the effect of early VW Director General Heinz Nordhoff's forward-looking desire to perfect one model rather than spread the company's talent over a range of designs, at the impact of radical-minded advertising campaigns and at the Beetle's never-to-be-beaten production record for a single model of nearly 22 million cars. Bringing the reader right up to the present day, marque expert Richard A. Copping recounts the Beetle's story in a lively and authoritative manner guaranteed to delight devotee and casual browser alike.
Expand title description text
Transportation Nonfiction
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